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Search Results for Author 'Trope, Yaacov':

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Health Warnings Can Boost Sales: Regulators Beware

Idea posted: November 2013

Institutions: Tel Aviv University    New York University Stern School of Business    INSEAD   

Authors:

Marketing messages promising powerful benefits such as enhanced social status in return for smoking a particular brand of cigarettes or sexual potency after taking a ‘cure’ for erectile dysfunction are…

  READ MORE   PIN TO MY IDEAS Idea #253

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